Research On Development Strategy Of Guodian Shuangliao Power Generation Co.,Ltd.

For a country,the power industry is one of its indispensable basic industries,and it has been subject to state monopoly control for a long time.In 2002,my country has implemented a series of reform measures such as the separation of government and enterprises in the power industry.The State Grid and China Southern Power Grid have been established,as well as five large power generation groups and four auxiliary industry companies.Entering the National Energy Administration is responsible for supervision,and this also means that my country’s power industry has begun to break the government’s monopoly control.With the implementation of reform measures,my country’s power generation companies have been significantly affected,especially for many power generation companies that have been established for many years,they have failed to form a correct understanding of their development strategies,and they still have unrealistic illusions about the planned economy.,Leading to its final elimination by the market.For companies that can correctly respond to changes in the external environment,they are good at formulating viable future development strategies through correct recognition of their own development advantages and disadvantages,which will help to continuously improve market competitiveness and ultimately achieve sustained and stable development.The Central Committee of the Communist Party of China and the Standing Committee of the National People’s Congress issued the "Several Opinions on Further Deepening the Reform of the Power System" in 2015 and officially launched a new round of power system reform.The continuous deepening of reform work has intensified the competition between different power generation companies to a certain extent.In the process of research,this paper selects Guodian Shuangliao Power Generation Co.,Ltd.as the research object,and uses the theory of corporate strategic management to target the company’s Analyze the external environment and the internal resources possessed,and at the same time develop the corresponding SWOT analysis based on the summary of its own advantages and disadvantages,and then provide strong theoretical support for the selection of strategic objectives for better development Daily operation and management activities.In the process of research,this paper focuses on the established company strategy and puts it in place from three perspectives,which can then continuously improve the company ’ s market competitiveness and provide strong support for the long-term implementation of the future development strategy of Guodian Shuangliao Power Generation Co.,Ltd.Strong theoretical support.This has a vital impact on the future development and reform direction of the power industry,and ultimately affects the country’s economic and social development.Based on this situation,power generation companies must pay close attention to the influencing factors of competitiveness and formulate targeted measures to deal with them reasonably.Facing the ever-changing industry development environment,more attention needs to be focused on the research of practical problems.Based on this,this article elaborates on the actual development status of Guodian Shuangliao Power Generation Co.,Ltd.in the process of research.This formulates a corresponding future development strategy.