| Electric power industry occupies an important position in the development of national economy and is the main force of energy industry.The safe operation of the power grid provides a stable power supply for People’s Daily life and social stable production and plays an irreplaceable role.From the planned economy of the past to the market economy of the present,every reform will bring new opportunities.2015 ushered in a new round of power system reform,the main purpose of this reform is mainly around the overall optimization of power resources,the elimination of industry monopoly,reasonable pricing,less cost and improve the competition mechanism.The new policy requires the power enterprises to strictly check and verify the company’s income and strengthen the supervision.The gate of the investment market of the distribution side is gradually opened,the industry monopoly is gradually broken,and the dominant position of the company in the distribution side begins to be threatened.In recent years,with the implementation of continuously deepening policies,the operation mode of the power market has undergone great changes.The previously closed power production links have been divided into power generation,transmission,distribution and electricity sale,etc.These links can compete freely in the open power market.The State Grid Changchun Power Supply Company as a large state grid corporation subordinate power supply company,although have a lot of technical resources,human resources and social resources advantage,but in the new situation are still exposed many problems and contradictions: the company as a whole the lack of competition consciousness,to cost control management ability is weak,and the new market environment lack of corresponding strategy scheme,etc.How to develop scientific and efficient competitive strategy in the unprecedented competitive environment seek improvement in stability is the primary task facing the company at present.This paper first introduces the research background,significance,methods and content of the State Grid Changchun Power Supply Company.Based on the theory of competitive strategy and resource-based theory combined with the actual situation of the company,it makes detailed analysis of the macro environment,industry competition environment and internal environment where the company is developing,and sorts out the internal resources of the company for classified research.Starting from human resources,equipment resources,through the SWOT analysis model,the company’s competitive strengths and weaknesses,as well as external opportunities and threats are studied.Then expounds the company competition strategy decision and analysis,and the effective guarantee of strategy implement necessary measures in-depth study,put forward to build competitive management system innovation,expanding market business channels,we will accelerate reform of the energy and intelligent power grid construction,improving the marketing system and to provide differentiated service strategy,differentiation strategy policy,and puts forward to create the perfect marketing system and professional marketing team,strengthen the technical support and improve the corporate culture influence the strategic implementation safeguard measures.In this paper,the State Grid Changchun Power Supply Company is taken as an example for research and analysis,and the internal and external factors are discussed.Pointed out that in the face of market competition,take the differentiation strategy can give full play to the advantage of the power grid enterprise,according to its core competitiveness.Finally,it is hoped that this paper can provide reference for other electric power enterprises to formulate competitive strategies. |
