| With the rapid development of my country’s economy,the mileage of expressway construction continues to increase,and the expressway network continues to improve.Choosing to travel on expressways by car or driving has become a way of travel for more and more people.Currently,the corporate expressway operation model of “one expressway for one company”has become the mainstream.However,the expressway operating company often exposes problems such as insufficient service,road congestion,and frequent accidents in operation.The investigation found that these problems are caused by the expressway operating company’s failure to effectively optimize the operation management.Under the current background of reforms such as the comprehensive promotion of ETC,the cancellation of inter-provincial toll stations,and the nationwide network toll collection,how to optimize operation management,improve operation management efficiency,and realize the organic unity of economic and social benefits of the enterprise itself,become a problem that the expressway operating company has to face.Therefore,this article focuses on the topic of optimizing the operation and management of expressway companies.Based on the above background,this article selects A Expressway Company as the research object.The expressways under the jurisdiction of A Expressway Company have the typical characteristics of mountainous expressways,such as a high proportion of bridges and tunnels,multiple bends,and long downhill slopes.The difficulty of operation and management is representative.This article discusses the operation and management of expressway companies based on operation management theory,service product theory and SWOT theory.First of all,it introduces A expressway company and the sections it operates,and introduces the current status of A expressway company’s operation and management model in detail from the main business segments such as toll management,road property maintenance,and operation inspection,and uses SWOT tools to The operation and management status of A Expressway Company is analyzed.Then,based on surveys and interviews with company leaders and employees,high-speed law enforcement agency personnel,drivers and crews,combined with documentary data,it sorts out the problems of excessively single toll management strategy in the operation and management of A Expressway Company,the level of operation service needs to be improved,the brand effect of operation has not yet formed,and the level of intelligent operation and maintenance of technology needs to be improved.Finally,from several aspects such as business diversification strategy,service quality improvement strategy,brand management strategy,intelligent operation strategy,the A expressway company’s operation management optimization countermeasures are proposed.The optimization countermeasures proposed in this paper for the operation and management problems of A Expressway Company will not only help the overall improvement of the operation and management level of A Expressway Company,but also have a certain degree of optimization and adjustment of operation management for other expressway companies of the same type under the background of expressway reform. |
