Performance Evaluation Of Diversified Development Of Gree Electric Appliance Based On Balanced Scorecard

With the rapid development of the global economy,especially in developing countries like China,the development rate can be said to be increasing.With the economic development,enterprises of various countries are also growing into large group enterprises.At the same time,due to the acceleration of world economic integration,more and more enterprises have focused on the global market.What kind of strategy an enterprise implements is related to its life and death.Like people,enterprises also need strategic direction.Enterprises without clear strategic direction can’t go for a long time.As a corporate strategy,diversification strategy has gradually received people’s attention.What kind of impact will the diversification strategy have on the financial performance of the enterprise has aroused people’s deep thinking.In this paper,Gree Electric appliance is taken as a case study,and the performance of diversification strategy is evaluated by balanced scorecard.This paper mainly through the relevant theoretical research,the theory will be applied to the specific practice.First of all,this paper analyzes the current situation of Gree’s diversification strategy,in addition,it mainly explores the motivation of Gree’s diversification strategy.Secondly,the performance of Gree’s diversification strategy is evaluated by the balanced scorecard,and the abstract things are quantified.Thirdly,we find some problems in Gree’s diversification strategy,such as the contradiction of internal business philosophy,the lack of coordination of diversified business,and the existence of financial risks in the process of diversification.Finally,it puts forward the implementation suggestions of Gree’s diversification strategy.The diversification strategy of Gree Electric appliance is adapted to the development of the times.No matter the political environment,economic environment,social cultural environment and technological development environmentof the current society provide a relatively good environment for the diversified development of enterprises.However,the development of any new things will not be achieved overnight,the future is bright,and the road is bound to be tortuous.Gree Electric Appliance in the implementation of the diversification strategy is not smooth sailing,encountered a lot of stumbling blocks,the development of the enterprise also caused some impact.However,Gree also pays attention to the research and development of science and technology and the cultivation of scientific talents.Therefore,Gree Electric has a lot of patent authorization.Its core product,Gree air conditioner,is not only famous in the industry,but also has high customer satisfaction.All of these open up a good road for the future diversified development of Gree air conditioner.