Research On Customer Relationship Management Strategy Of Y Power Supply Company

Under the deployment and leadership of the Party Central Committee and the State Council,the electric power industry has continuously deepened reforms since 2002,and actively promoted the mechanism of "controlling the middle and liberalizing the two" in accordance with the overall requirements of "separation of government and enterprise,separation of plant and network,and separation of main and auxiliary" System reform is gradually liberalizing electricity prices in other links except for power transmission and distribution stores,and orderly social enterprises have liberalized the power distribution market,which has expanded the power users’autonomy and options for power purchase.The relationship between power supply companies and users has become a multi-party relationship between power supply companies,power sales companies and users.The changes in the market situation in this context pose new challenges to the power supply business model,service methods and marketing measures.How to increase customer value,improve customer satisfaction,and improve corporate competitiveness,and then achieve the long-term sustainable development of the company,are issues that power supply companies need to face and solve.Therefore,the demand for customer relationship management of electric power enterprises is generated under this background,and it is worthy of in-depth exploration and practice.This paper selects Y Power Supply Company as the research object.In the research process,it adopts the methods of combining questionnaire survey and data analysis,theory and practice,etc.,to conduct in-depth analysis of the current situation,problems,and reasons of Y Power Supply Company’s customer relationship management.Formulate differentiated customer relationship management optimization plans,and propose supporting measures to ensure effective implementation.At the same time,the research closely integrates the entire current social,political,and economic environment,making the analysis and research ideas of this article more pertinent,effective and maneuverable.Through research,this article believes that Y Power Supply Company seizes the opportunity of in-depth changes in the overall competitive landscape of the power industry,implements a more detailed classification of customer groups according to the characteristics and value of electricity consumption,and formulates differentiated customer management strategies and Optimization measures.Key customers are the focus of Y Power Supply Company’s power customer relationship management.It can formulate value enhancement-based key customer relationship optimization measures,provide them with personalized and value-added products and services that are different from ordinary customers,and are committed to establishing relationships with major customers.Long-term stable and good relationship,realize customer value and improve the market competitiveness of enterprises.At the same time,for ordinary customers,Y Power Supply Company cannot deviate from the publicity,public welfare and other attributes of the power industry.It can formulate relationship management optimization measures based on satisfaction improvement to ensure the supply of basic public services,meet the needs of people’s livelihood,and reflect social responsibility.Realize social value.