Research On Marketing Strategy Of XX Decoration Engineering Co.,Ltd.

In recent years,the scale and speed of development of my country’s real estate industry has been extremely rapid,and it has also driven the development of the decoration industry.Although the decoration industry has developed rapidly in China and the market is very large,China’s decoration industry has started relatively late compared with Europe and the United States and other countries.It has developed too fast under the welfare conditions of the prosperity of the large market,which has led to the imperfection of the corresponding decoration industry.The market competition is fierce and disorderly.Especially in the home improvement market,there is a phenomenon of vicious competition among SMEs,and there is a lack of innovation in marketing strategies for SMEs,the marketing tools are too single,and the qualitative development goals are not clear.The research object of this article is XX Decoration Company,a small and medium-sized company that has just been established.The company is still in the initial stage of development,its target customers and market positioning are not clear,and the market situation has not been analyzed.For sales to customers The quality of decoration products,the price of construction services,the channels of marketing revenue generation,and the methods of marketing have not been discussed in depth.These circumstances will limit the company’s sustainable development and operation.At present,the marketing strategy of XX Decoration has gradually failed to keep up with the changes and development of the market and will not be able to adapt to the competitive environment of the Red Sea market.XX decoration company is already imminent to improve the sales strategy,which is of great significance to its ability to survive and develop in the fierce competition in the future.The thesis combines the marketing theories of Chinese and foreign decoration industry,analyzes the marketing environment of XX decoration company in detail,and combines the marketing status of XX decoration company,finds that the marketing strategy of XX decoration has a lack of marketing channels,the promotion method is too traditional,and the market Professional and other issues.Facing the above problems,the marketing strategy of XX Decoration Company was optimized.This article first uses STP theory to subdivide the market of XX decoration company,determine the target market of XX decoration company,and accurately locate the target market customers;then combine 4P marketing theory to improve the company’s product quality and broaden the company’s existing Marketing channels,formulate flexible and changeable price strategies,and enrich the company’s promotional methods;finally,in order to implement the optimization of XX Decoration’s marketing strategy,the company’s organizational structure is adjusted,and a human resources department is added.Establish the company’s own talent team,attract excellent talents to the outside world,strengthen the training of employees internally,and establish the company’s talent echelon.In order to protect the company’s financial health,various safeguards have been established.The original intention of this article is to improve the company’s existing market competitiveness by optimizing the marketing strategy of XX decoration company,so that the company can have its place in the fierce market competition in the future.At the same time,I also hope to help decoration companies similar to XX decoration companies who also have marketing strategy problems,provide some reference to their marketing strategies,and promote their future development.