A Case Study On Financial Strategy Of PD Group

The study of financial problems in modern enterprise management cannot be separated from enterprise strategy.It has become a trend of financial research at home and abroad to attach importance to enterprise financial strategy.Today the market competition through to the globalization,many enterprises in scale while ignoring the rationality and validity of the financial strategy,leading to the enterprise financial crisis,in many financial management should not only stay in surface,therefore,in the face of the challenge of the new environment and new economy,choice of effective financial strategy is the enterprise must face in the field of financial problems,set up financial strategy with a long-term vision helps enterprises maintain a competitive advantage in the industry,improve the overall level of enterprise,the enterprise and the development of the industry,research significance and realistic significance.Along with the rapid development of our economy,national life level enhancement,all areas of our country industry development trend continues to grow,especially in the auto industry of our country in the center of the global auto production and consumption under the background of rapid development,the car dealer is to bridge between consumers and the auto industry,plays an important role in the automobile circulation,to explore the financial strategy of auto dealers enterprise can help the development of related industries and industry.Financial strategy is an important part of enterprise’s overall strategy,which can provide strong financial support for the smooth implementation of enterprise strategy.PD group,which used to be the first among automobile dealers,plays a representative role in the industry.This study adopts the method of individual case study,literature study and quantitative analysis to conduct the case study of PD group’s financial strategy.First of all,this study introduces the case background of PD group,mainly including the financial operation situation and the internal and external environment of the enterprise.By understanding the basic financial situation of the enterprise,it is beneficial to analyze the reasons for the adverse economic consequences later,and to analyze the factors affecting the choice of the enterprise’s financial strategy through SWOT analysis.Then from the financing strategy,investment strategy and dividend distribution strategy to analyze PD group’s choice of financial strategy.Secondly,it analyzes the implementation effect of the enterprise’s financial strategy,and finally puts forward Suggestions for the problems of PD group.From now on can be summed up in the case,in the process of develop financial strategy and implement,not too much to take the scale expansion,thus overlook the quality of the investment andthe rationality of the allocation of resources,to pay attention to the overall situation and long-term capital flows and creative planning,and to ensure that in the process of its execution,constantly optimize the financial strategy and financial management work content.