| The shared cars are the products of the broad background of shared economy,and actually the concept of Online to Offline(O2O)have appeared and developed long ago.Therefore,the development of online platforms has played a profound impact on the offline industries.As the leading enterprise of the travel industry,Didi taxi has excavated most of the travel scenes of user.The scenes of shared cars are just another new attempt for Didi taxi based on the tide of shared economy.At present,there are many shared car products on the market,including TOGO,Go Fun,Car2 share,microbus,rainbow car and Panda.Their business models,business operations and service capabilities are different.As long as it has good user experience,it will attract most users in the market.The operation and maintenance of shared cars paly important role in the user experience index of shared vehicle.Therefore,the paper deeply researches and discusses on the operation and maintenance scenes of shared cars.During the internship period,the author worked in the shared car business unit of Di Di Travel,participated in and was responsible for the rescue of work order project of operation and maintenance terminal.That is the reason why the paper would take the ticket project as research project.The purpose of this project is to explore and output complete solutions to rescue the work order of platform based on the offline rescue scenarios starting from the perspective of users.The whole project process has lasted for 2 months including project establishment,market research,user research,requirement analysis,product function analysis,interactive design and visual design,product usability test and iteration.The paper is mainly divided into four parts: first of all,introduce the goal-oriented design method,and based on this theory,constructs the design process of the rescue work order of the operation and maintenance end of Didi shared car.The second part carries on the demand analysis of the target user of rescue work order of operation and maintenance terminal.Through the quantitative and qualitative research methods,deeply analyze the user pain points and the demands,constructs the persona of rescue work order of operation and maintenance terminal of shared cars,describe scenario,draw the user experience map,find out the demand function points and product function points through the requirement analysis.Thirdly,based on the research on the operation and maintenance terminal of the shared vehicle above,complete the design practice to rescue work order of the operation and maintenance terminal of shared car.At the same time,product information architecture,user operation flow chart and business logic diagram,which have provided the helps for understanding the whole process of the rescue task,analyze the deficiencies of the old version APP from the interactive and visual level,find the direction of the interactive design of the rescue work order,and finally design the complete interactive design scheme and visual scheme of the rescue work order.Fourth,taking use of the relevant research methods,carry out the usability testing,using usability testing related,put forward the user experience problems existing in the current design scheme,and finally complete the design iteration.Through the rescue work order project,the platform could satisfy the rescue tasks of clients in special scenarios,and the operation personal could help the consumers in time,so as to form a relatively perfect experience closed loop,and greatly reach to the assistance between the operation personal and consumers.This project uses the methods related to user experience,at the same time combines the relevant theories of experience design with the concrete design practice.Through the complete design verification process,complete the update and iteration of the plan and unceasingly perfect the design plan so that satisfy the user demands and achieve the user-centered goal,which could satisfy not only the business goal,but also the design and the user goal. |
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