| With the strong support of national policies,my country’s wind power industry has maintained a rapid development trend,and the wind power industry has entered an era of bidding.In the fierce market competition,the traditional cost control method can no longer meet the long-term development needs of enterprises.In order to enhance the market competitiveness of enterprises,enterprises need to consider cost control from a strategic perspective.The concept of value chain cost control further expands the scope of cost control of manufacturing enterprises,making enterprise cost control no longer limited to a certain link,but has the ability to carry out comprehensive cost control,which not only enhances the competitiveness of enterprises in the market,but also Helps adapt to the unpredictable operating environment.Based on the in-depth exploration and summary of domestic and foreign value cost control theories,this paper introduces the value chain cost control concept into the wind power industry machine manufacturer H company.From three perspectives of internal value chain,vertical value chain and horizontal value chain,Company H and its upstream and downstream suppliers,customers and other business activities conducted in-depth research and analysis,aimed at discovering the current problems of Company H’s cost control,and using the value chain cost control method to propose corresponding optimization measures.In this paper,the guarantee mechanism from the establishment of cost control concept,the step-by-step implementation of the optimization plan to the final implementation has established a perfect and feasible value chain cost control optimization plan implementation framework for H Company.In view of the cost control problems of Company H,it is proposed toimprove the procurement management,optimize the research and design process,adjust the product structure,reduce the investment of non-value-added products,and increase the management of suppliers and customers,and appropriately establish a strategic alliance with industry competitors to share R&D risks And other specific optimization programs,with a view to optimizing H company’s cost control,so as to improve the competitiveness of enterprises.The application of the value chain cost control method in H Company can solve the current problems of cost control,and achieve the purpose of reducing costs and increasing efficiency and improving competitiveness.There are few case studies on value chain cost control in the wind power industry,hoping to provide reference theories and experience for other companies in the industry. |