Study On The Experiential Landscape Of Commercial Pedestrian Street In The Main Urban Area Of Chongqing

As a special urban public space,urban commercial pedestrian street bears the important role of people’s consumption and social activities,in recent years,commercial pedestrian street business model in the process of urbanization has developed rapidly,although the number of commercial public space,and most of the neighborhoods beautiful environment,But the dimension of landscape design is largely based on a single function and traditional aesthetics,the human as a passive viewer of the space environment,but basically meet the needs of people leisure and other activities,coupled with the impact of the e-commerce era and commercial complex,the entire commercial complex outside the space lack of unique area recognition,Experience,innovation and rich initiative to participate in the experience,so many places have fewer passenger flow,more vacancies,poor efficiency and so on.Therefore,starting in 2018,out of the emphasis on cultural and tourism consumption potential,the state has issued a series of policies on the upgrading of commercial pedestrian streets,which involves the city’s public area,the complexity of the space type,the scope of personnel activities have made these problems a matter of urgency:How to make the landscape in the city public space with the development of the times and people’s needs change with the identification,participation,experiential,in the commercial atmosphere of the baking move? How to combine the experience of the excellent urban commercial street landscape design in China and the West,abandon the traditional static landscape design,emphasize the mobility and experientiality of the landscape,and create a deep-seated spiritual perception and the urban commercial public space in which the activities participate become the focus of this article.With the arrival of the experience economy,for this topic to provide a new solution,the development of the times will inevitably make the modern sense of commercial space design become diverse,complex,scientific,interesting and humane,and the experience landscape as a fun,experiential,participatory landscape form,pay attention to quality,Pursue multi-level spiritual perception and participation experience,focusing on how to meet the psychological needs of people’s behavior in neighborhoods through design.Therefore,the experiential landscape will become a new trend of urban commercial street landscape development,it is closely related to the behavior and psychological needs of people in the external space,and its application is of great significance to improve the quality of landscape space in the neighborhood,and to personalize the space in the future.Therefore,based on human behavior and psychological activities to explore the relationship between people and space,places of experience,to understand the experience of the landscape has what types and characteristics,space characteristics and how,is in what way to perceive and realize the process of experience in the space environment,the factors affecting the experience is what,Taking the five main commercial pedestrian streets in The main urban area of Chongqing as the object of field research,and accordingly show the experience characteristics and application of the current situation,the design principles and strategies are put forward: The structure of the thesis mainly follows the logical thinking of "asking questions(basic research)-analytical problems(theoretical architecture and case studies)-solving problems(principle summary and strategic analysis)",including the following parts:(1)The first part includes the first and second chapters,mainly for the problem and basic research.Clear the main objects of research and related concepts,summarize the characteristics of the external space of the commercial pedestrian street and its existing problems,clarify the purpose and significance of the thesis research,and introduce the background basis formed by the five pedestrian street experience characteristics of the main research object of Chongqing,and establish the foundation for the next step of research and research.(2)The second part is the third and fourth chapters,including the theoretical research and field case investigation two parts of the content.First of all,in the third chapter,the composition type and characteristics of the experiential landscape,spatial characteristics,modes of action,perception and influencing factors are analyzed,and the theoretical structure of experiential landscape is established.Chapter 4 based on the empirical influencing factors analyzed above,the five commercial pedestrian streets in Chongqing’s main urban area are investigated,compared and analyzed,and arevelation summary is made to provide a basis for the next solution.(3)The third part is the fifth chapter,on the basis of the previous study,put forward the method of solving the problem.Establish the experiential landscape design principle of the outer space design of the city’s commercial pedestrian street,and put forward the design strategy of the inner experience and behavior experience in the experiential landscape.(4)The fourth part is chapter 6,in the conclusion part of the main achievements and shortcomings of the paper to discuss and state.The experience of commercial walking blocks of the study and practice to the city is an open mind and people and the active interaction of the dynamic atmosphere of the publicity window,And the application of experiential landscape in commercial walking blocks is of great theoretical and practical significance to meet the needs of people’s participation,experience and interaction in the development of the times.