Research On Performance Evaluation Of Midea’s Acquisition Of KUKA

In today’s increasingly competitive global business environment,more and more companies around the world are operating in both domestic and foreign markets at the same time,focusing more on finding opportunities from technological innovation.China’s household appliance industry has entered a mature stage of industrial development,with the growth of major businesses slowing down and competition becoming increasingly fierce.Overseas mergers and acquisitions,especially diversified mergers and acquisitions,have become an important way for China’s household appliance enterprises to expand and boost their future development.However,how to integrate and make use of resources rationally after merger and acquisition is also a big difficulty.This paper chooses the case of Midea Corporation in the traditional household appliance industry to acquire KUKA,a German industrial robot manufacturer.To consider the means of carrying out the expansion strategy of overseas M＆A and how to achieve the expected strategic objectives.This paper selects the case of Midea Corporation ’s acquisition of the KUKA,based on the performance evaluation system of financial performance analysis,including the traditional Du Pont analysis method and the financial performance analysis method based on economic value added,and the non-financial performance analysis method,including strategy,market,organization,culture and technology innovation.The PEST analysis and product life cycle theory are respectively used to analyze the macro environment and industrial environment faced by Midea.Midea’s first purchase of KUKA shares was in August 2015.This paper will mainly select the annual financial statement data and other public market information of Midea from 2014 to 2018,covering the whole process before and after the acquisition.Considering that the trade war negotiation situation between China and the United States has taken a turn for the worse since May this year,which has exerted a significant impact on the market situation,supply chain,and even the scientific research environment,this paper makes an additional analysis on the semi-annual report of 2019 and the China-US trade background.And combined with the enterprise strategy and expectations for the future,do long-term development analysis.It is concluded that the purpose of M＆A is to seek more value growth points and diversified development based on strategic layout.Promote scientific and technological innovation,for the group’s overall industrial intelligence to pave the way for upgrading the enterprise value chain;With the development of globalization,Chinese home appliance enterprises have been seeking for more overseas market,which has also expanded the influence of overseas market.At the same time,although the overall development of the group is good,this merger and acquisition also brings more development vitality and prospects for the group,but the current robot business is not ideal,mainly because the integration of KUKA is not as expected,there are...For various reasons,this paper believes that Midea has started to accelerate the pace of integration in 2019,and more opportunities are still favorable for its development in the future,and it is optimistic about its development prospects.