Research On The Influence Path Of CSR Performance On Financial Performance

The household appliance industry,as the pillar industry of our country’s economy,can consciously fulfill its social responsibility and play an important role in promoting economic development and maintaining social stability.But in the present situation,many enterprises still regard fulfilling social responsibility as a high-cost,low-benefit moral behavior,and do not think it can bring about the improvement of financial performance.Therefore,how to make enterprise managers popularize and deepen the consciousness of social responsibility,establish a healthy concept of social responsibility,and thus form the habit of consciously fulfilling social responsibility is an important problem to be solved urgently.However,the research on corporate social responsibility and financial performance at home and abroad has not clarified the input-output relation of enterprise to fulfill social responsibility to different social responsibility objects.Therefore,this paper selects home appliance enterprises to carry on the case study,analyzes the path that affects the financial performance of different stakeholders to fulfill their social responsibility,and hopes to provide more guidance in theory.First of all,this paper analyzes the theoretical framework of integrating the impact path of corporate social responsibility on financial performance on the basis of stakeholder theory,resource-based theory,reputation capital theory and signal transmission theory.In the case part,the scientific evaluation system of corporate social responsibility and financial performance index is constructed separately,and the ratio of Qingdao Haier to industry mean in 2010-2018 is selected as the relative index.Through the measurement of comprehensive index system,it is preliminarily concluded that there is a positive correlation between the social responsibility performance and financial performance of Qingdao Haier.Further,through the case analysis of Qingdao Haier,the paper verifies the specific path of the corporate social responsibility performance on the financial performance.This paper holds thatthe fulfillment of corporate social responsibility can enhance the satisfaction and reputation of direct stakeholders,and promote the improvement of financial performance by attracting stakeholders to invest capital into the enterprise and create a good external environment.Moreover,because of the different nature of the resources provided by different stakeholders,most of the cases do not directly affect the profits of the enterprise,but play a role in promoting operational efficiency and sustainability.Finally,put forward the enterprise,society and government three levels of relevant recommendations for the implementation of corporate social responsibility.Hope through Qingdao Haier’s case to make more enterprises fully realize that high-quality social responsibility performance will have a positive effect on financial performance.To pursue short-term "benefit maximization" and ignore the long-term "benefit optimization" is not a rational choice,we should establish a correct view of social responsibility,targeted implementation of specific social responsibility measures to maximize the role of social responsibility to promote financial performance.