The Study Of Marketing Strategy Of Cardiovascular Products Of M Company

The aim of this paper is to analyze the reason why the business and market share of MCVbusinessdropped in the last few years,and to ex-plore the improvement of M company’s marketing strategy of cardiovas-cular products.First of all,the article analyzed the medical device market with PEST Then it analyzed the domestic cardiovascular surgery field and the related product’s market situation with SCP,as well as the M company as a whole and the cardiovascular department’s sales and opera-tion characteristic,and did the SWOT analysis..Finally,from the 4P point of view(product strategy,price strategy,channel strategy,promotion strategy),the article reviewed M company’s problem in Cardiovascular business and then provided optimized plan for M company’s cardiovas-cular department product marketing strategy,to help improve the series of products to achieve better market share and sales.