Study On Operation And Management Optimization Of BYD New Energy Automobile Enterprise

With the rapid development of China’s economy and society,it has become a common phenomenon for automobiles to enter the family.The production and sales of automobiles have leapt to the top in the world.In 2018,the total number of automobiles in China is about 245 million.Among them,the proportion of new energy vehicles is less than one percent.As a result,the demand for petroleum continues to increase.The dependence of petroleum on foreign countries exceeds 70 percent.Fuel vehicle exhaust is also an important factor of air pollution.Source safety,economic expenditure and environmental damage pose a huge threat.Developing new energy vehicles that do not burn or use less oil and have less impact on the environment is the main direction of the transformation and development of the automobile industry and the transformation of the consumer market.It is also an important strategy for the state to support the high-quality development of the automobile industry.In this context,this thesis explores the operational management improvement of China’s new energy auto companies based on the technology road map,with a view to promoting the development of China’s new energy auto companies.Firstly,this thesis is based on the research status of scholars at home and abroad,the existing literature is summarized and analyzed,and the current research status is analyzed.It is found that few scholars have carried out research on the operation optimization plan of China’s new energy automobile enterprises.Secondly,this thesis summarizes the development technology road map of new energy auto companies and lays a theoretical foundation for subsequent research.Thirdly,it describes the status quo and problems of the operation and management of new energy automobile enterprises in China,and proposes corresponding improvement strategies based on the technology road map.Then,taking Tesla公司Motor Co.,Ltd.as an example,Tesla公司Motors Corporation is the world’s leading manufacturer of pure electric vehicle manufacturers.Its technical route and business model have a guiding role in the new energy automobile industry.This article is based on Tesla公司Motors.For example,combined with China’s new energy vehicle technology road map,the characteristics of Tesla公司’s operating model are summarized.From the aspects of technological innovation,financial and taxation,talent innovation,and infrastructure,the paper clarifies the characteristics of China’s new energy vehicle market and the possible changes in the technology road map,and analyzes the problems existing in the operation mode of domestic new energy automobile enterprises.Finally,according to the research results,helping enterprises adjust the optimization strategy direction,propose measures to optimize the operation strategy,and provide reference for the healthy development of enterprises.