Research On Optimization Of Integrated Marketing Strategy For T Start-ups

Since Premier Li Keqiang put forward the call of “Mass Entrepreneurship” and“Innovation by the Masses” in 2014,there has been a large-scale entrepreneurial boom in my country.In recent years,the “dual innovation” promotion plan has been written into the government’s work report one after another,indicating that the government attaches great importance to innovation and entrepreneurship,and policy dividends have been continuously released.Although my country provides corresponding policy support for start-ups,for startup companies,they will still face various problems,such as lack of funds,imperfect management mechanisms,and insufficient team talents.These problems all require start-ups.Solve one by one.More importantly,one of the key factors for the survival and development of start-ups is whether the marketing strategy is effective.At the same time,the marketing resources possessed by start-ups also determine the way and effect of marketing strategies.Therefore,after finding out the shortcomings of the marketing resources of start-ups,effectively integrating marketing resources will greatly promote the adjustment and improvement of the start-ups’ marketing strategies.This article takes the T start-up company where the author works as a research case,starting from the actual situation of the T company,combining the marketing characteristics of the start-up company,and using the relevant theoretical knowledge of integrated marketing,in a comprehensive analysis of the basis of the available resources of the T company In the previous section,it was proposed that the rational use of online marketing methods,the use of We Chat,Douyin,official website,SEO optimization and other methods,customer relationship management,content marketing,etc.,to integrate marketing resources from online and offline channels,enhance consumers’ willingness to buy,and create a better company for the company.More profit value.The research of the thesis mainly has the following six parts:The first part is the introduction,which mainly introduces the topic background and research status,analyzes the theoretical significance and practical value of the research,and outlines the research ideas,the framework of the thesis writing,and the research methods used in detail.The second part is related concepts and theoretical foundations.It mainly introduces the related concepts of start-ups and integrated marketing,as well as the formulation procedures and methods of integrated marketing communication strategies,and provides a theoretical basis for the study of integrated marketing communication strategies for start-ups in this article.The third part is the general situation of the children’s paint industry and the introduction of T company.The main content includes the background analysis of the industry where T company is located,and introduces the basic situation of T company.The fourth part is to analyze the status quo of integrated marketing of T company.While introducing the integrated marketing strategy of T start-up company in detail,it also discovers the defects and shortcomings,and prepares for how to further improve the integrated marketing communication strategy based on the start-up business model.The fifth part is the optimization plan for the integrated marketing strategy of T company in the initial stage.Starting from how to integrate different online,pre-offline and offline resources,with the help of the Internet,it proposes a complete start-up integrated marketing communication strategy,and determines the T company’s marketing strategy.Specific implementation plan.The sixth part is the guarantee for the implementation of the integrated marketing strategy in the initial stage of T company,clarifies the support and guarantee measures required by the strategy,and provides guidance on how to implement the specific operation contentThe seventh part is conclusions and prospects,summarizing the research conclusions and deficiencies of this article on integrated marketing communication for start-ups,as well as the prospects for future research.The formulation of this integrated marketing communication strategy will try to find out the factors that limit the implementation of the marketing strategy of start-ups,and then effectively integrate marketing resources through online and offline channels,optimize the allocation of marketing resources for T company,and create more corporate profits.,And further improve the core competitiveness of enterprises,etc.have certain reference significance.