Research On Hand Workers In Jingdezhen Ceramic Creative Industry In The Market Context

Jingdezhen is an integrated representative of China’s handmade porcelain culture.In the early 1990 s,under the influence of the background of the transformation of the national planned economic system into a socialist economic system,Jingdezhen proposed a new economic development path for the ceramic industry.After more than 20 years of exploration and development,the innovation-oriented Jingdezhen ceramic creative industry has become the forerunner of the development of national culture and art.This paper will focus on the core of the industry-creators and their creative activities to carry out research,with fieldwork,literature reading as the main research method,combined with market factors to analyze: first of all,the concept of industrial development is sorted out,and then combined with talent gathering,local resources,location factors,the impact of the three on industrial construction;on the basis of clarifying the development mechanism and industrial characteristics,investigate how creators intervene in the industry,so as to clarify the identity and appeal of creators in the industry,and preliminarily recognize the content of creators’ industrial activities.The last four chapters deeply analyze the essence and characteristics of the creation of industrial creators by disassembling the subdivision of industrial activities and linking the interaction with others in the industry.Chapter 4 explores the ideation of creative goods.Since aesthetic differences are common,creators need to grasp the position and scale of creation.Chapter V deals with the allocation and costing of creators’ working hours.The novelty of creative goods is constantly declining,so creators must balance the proportion of investment in various industrial activities such as creation,production,and sales to avoid the situation of insufficient market competitiveness.Chapter 6 explores the right to speak for creators and merchants to work together to sell creative goods.Merchants can provide creators with market information to help create better,but if they are too strong,they may lead to the proliferation of similar works.The seventh chapter analyzes the positive effect of online marketing on the generation of creators’ artistic value based on the extensive impact of the Internet on social life and consumption,combined with the importance of creators’ prestige.Through the analysis of the historical investigation and formation mechanism of industrial development,the two major value orientations of artistic innovation and market demand,and the in-depth analysis from the aspects of creative conception,art production,sales channels,network marketing,etc.,the characteristics of creators and their creative activities,as well as the development status of Jingdezhen ceramic creative industry,are revealed,and the shortcomings of certain links are pointed out.The essence of competition in the cultural industry is the comparison of creativity,which greatly emphasizes the role of creators in industrial development.Therefore,paying attention to creators and creating a better industrial activity environment is an important way to achieve the high-quality development of Jingdezhen’s ceramic creative industry and highlight the soft power of Chinese culture.