Research On Development Strategy Of JX Environmental Protection Technology Co.,Ltd

With the continuous development of China’s economy and the deepening of the process of urbanization,the urban domestic waste treatment industry has entered a period of rapid development.The development of the industry and the expanding urban population catalyze the rapid construction of urban domestic waste treatment system.The rapid development of the municipal solid waste treatment market has brought a lot of opportunities to relevant enterprises.If they seize the opportunities,they will develop rapidly with the market.But if they fail to seize the opportunities,they will face the challenges of competitors,and the development space will be squeezed,and then they may be eliminated.JX Environmental Protection Technology Co.,Ltd.(hereinafter referred to as JX company)is a municipal solid waste treatment enterprise operating in Beijing for more than ten years.Over the years,the company has been working hard in the industry to accumulate technology and cultivate the market.Relying on the excellent service level and years of accumulated rich experience,the company has won the trust and praise of the general public.But in the face of the accelerated development of the market,the company obviously feel difficult to adapt.Therefore,the most important task of the company is to adjust the strategy,change the existing business ideas,and further adapt to and keep up with the changing rhythm of the market.This study first uses PEST model to analyze the macro environment of JX company’s market.After that,Porter’s five forces model is used to further clarify the relationship between all parties in the market and determine the position and advantages and disadvantages of the company in the market.Then it analyzes the internal environment of the company from the two aspects of the resources and capabilities of the company,and evaluates the internal environment of the company from multiple perspectives,so as to clarify the advantages and disadvantages of the company itself.Then the SWOT model is used to screen the strategy for the company,And made the strategic choice of adopting the strategy of turning around.The strategic positioning of the company and the short-term,medium-term and long-term development goals are defined.On this basis,we make a more detailed strategic implementation plan for the company,and then promote the orderly development of JX company.Finally,combined with the implementation plan of development strategy,five safeguard measures are designed for the effective implementation of the plan to assist the company to develop and grow more efficiently under the guidance of strategy.The formulation of development strategy provides guidance for JX company in the face of market fluctuations,hoping to help the company develop more efficiently.After the analysis of Beijing municipal solid waste treatment market,it also provides new development direction and ideas for other enterprises in the same industry in the same region facing the same market changes.