Optimization Design Of Business Strategy For R Carbon Fiber Manufacturing Company

Carbon fiber is a new kind of fiber material with high strength and high modulus with carbon content above 95%.Because of its high strength,high modulus and other excellent performance,it is widely used in aerospace,energy equipment,transportation,sports and leisure and other fields.After years of research and development and industrialization construction of 10 years,our country built up his own carbon fiber technology system and a complete carbon fiber industry,initially formed the industrialization of the carbon fiber research and production platform,gradually broke the day,the United States long-term technology blockade and monopoly market,the development of the industry is dependent on the carbon fiber the contribution of the enterprise,so from the perspective of enterprise,for the carbon fiber industry development is of great significance.In this paper,on the basis of comprehensive research status at home and abroad,combined with the classical strategic theory,comprehensive utilization of PEST analysis,five methods of model analysis and SWOT analysis,in order to R company as the research object,combined with the internal and external environment and conditions of the R company faced with change,how to R company in the rapid development of carbon fiber industry,analyzed and summarized,the following conclusions:First of all,R carbon fiber manufacturing company as a leader in the field of carbon fiber in our country,has some advantages,such as carbon fiber production line,mature technical breakthrough,strong management,abundant human resources,etc.but with the international gap is obvious,at the same time,compared to the domestic market and foreign downstream application also needs to be perfect,although the current international decreased technology blockade,the state of carbon fiber industry in China attaches great importance to the support need to strengthen,carbon fiber marketer brought a lot of opportunities,such as R company will still be under pressure to foreign giants.Secondly,R company is committed to building a world-class carbon fiber enterprise with global competitiveness,so it is necessary to stick to innovation and core strategic choices.Then,in terms of product strategy,extend the industrial chain and develop the strategy of diversified cooperation;In the production strategy,strengthen the production system control,establish the competitive enterprise to control the market "power source";In the marketing strategy,adhere to the market orientation,give play to the regulation role of industry organizations,and vigorously implement the "going out" strategy;In terms of capital strategy,enterprises can achieve scale strategy with less investment by means of joint venture,cooperation,merger,reorganization and buyback to enhance their core competitiveness.In terms of cultural strategy,enhance the company’s centripetal force and cohesion,and motivate employees.Finally,in order to ensure the implementation of R company’s business strategy,it is necessary to strengthen the security from the four levels of technology,market,finance and system.Specifically,in the technical guarantee level,strengthen the confidentiality review,prevent the risk of technology leakage;Strictly prevent the loss of technical talents to ensure technical safety;Keep up with the pace of world research and development,maintain the advanced level.In the market guarantee level,improve the market risk awareness,strive for the market initiative;Understand the market situation of raw materials and expand purchasing channels.In the financial security level,strengthen the cost accounting management;Detailed cost analysis management;Strengthen risk prevention and management.At the level of institutional guarantee,the incentive system should be considered from both material and cultural aspects.It is hoped that the research in this paper will be of certain significance to the development of R company and more carbon fiber enterprises of the same type.