Research On The Pricing Of Supply Chain Heterogeneous Products Under The Dual Influence Of Carbon Transfer

Accurately refining the pricing mechanism of heterogeneous products in the supply chain under the carbon transfer environment is not only helpful to optimize the carbon emission transfer behavior among enterprises in the supply chain,but also helpful to coordinate the pricing behavior of the main players in the supply chain.In China’s important industrial sectors,cement enterprises have a strong dependence on resources and energy,and their carbon emission degree is relatively high,which makes the carbon emission of cement enterprises become the focus of environmental,resource and other social issues.Therefore,this paper takes cement products as an example to study the pricing decision of heterogeneous products in supply chain under carbon transfer environment:First,it sorted out the research results related to carbon emissions transfer,lowcarbon supply chain enterprise operation,low-carbon supply chain product pricing,and carbon regulation policies of cement companies,in order to lay the theoretical foundation and analytical ideas for reference;second,the use of Stackelberg game theory to build separately Under the carbon transfer environment,the pricing game model that considers the consumer’s low-carbon preference and the manufacturer’s cooperation and cooperation relationship,explores the optimal pricing strategy of supply chain enterprises in different scenarios;Finally,taking cement products as an example,the validity of the model is verified.The specific conclusions are as follows:(1)The carbon emission transfer from manufacturers of common products to suppliers will positively affect the wholesale price of common products,but for lowcarbon products,the wholesale price will drop briefly and then rise;The existence of carbon emission transfer between enterprises in the supply chain will cause the sales price of products in the supply chain to decrease first and then rise.The influence of consumers’ low carbon preference on supply chain product pricing is related to the carbon transfer volume.Among them,the sensitivity of low carbon product pricing to consumers’ low carbon preference is higher than that of ordinary products.When the carbon transfer amount and consumers’ low-carbon preference reach a certain value,the low-carbon products will produce a market run effect on ordinary products.(2)Under the circumstance of joint research and development by manufacturers,carbon emission transfer from manufacturers of common products to suppliers will positively affect the wholesale and retail prices of low-carbon products,the wholesale price and retail price will rise briefly and then fall;Under the r&d strategies of manufacturers,the wholesale price of low-carbon products is not affected by carbon transfer,and the wholesale price of common products is positively correlated with carbon transfer.The retail price of both products increases with the increase of carbon transfer,and the retail price of common products varies more.In both cases,common products have a market run on low-carbon products.The above research results will provide useful reference for reasonably guiding the carbon emission transfer between enterprises and the optimal pricing strategy of supply chain enterprises...