A Study On Marketing Strategy Of Nutritious Soil Products By FJ Corporation

With the rapid development of the Internet,people’s lifestyles have changed a lot,and consumers are more inclined to choose fast,healthy,and convenient consumption methods,which have put forward higher requirements for corporate marketing.At the same time,with the improvement of people’s awareness of environmental protection and the increasing demand for healthy consumption,green marketing has become the trend of corporate marketing development in this era,and it is also a major breakthrough in corporate marketing.It is based on the rapid development of the Internet and the green environment that is strongly advocated.Enterprise marketing is gradually integrated with the Internet +,combined with green environmental protection,making use of the open and transparent characteristics of online marketing,and combining with the sustainable development business philosophy.Provide better products and more accurate services.As a manufacturer and seller of traditional fertilizer products,FJ developed a new product nutritious soil in 2017 in order to comply with market demand and corporate product structure adjustment.Nutrient soil is mainly based on network platform sales,with green environmental protection as the biggest feature of the product,relying on FJ’s original production equipment and logistics channels to develop and complete.This article mainly uses 4P marketing theory,STP theory,green economy theory,analyzes and summarizes the current status of FJ’s nutritional soil product marketing.Starting from the 4P theory,from the four aspects of product,price,channel,and promotion,in-depth analysis of the problems of FJ nutritional soil products,namely,brand influence to be improved,the price system is not perfect,and marketing channels need to be broadened.Starting from the STP theory,by analyzing the target market of nutritious soil products,combined with the analysis of the marketing environment of nutritious soil products,it is pointed out that the current target market positioning is not accurate enough.At the same time,learning from foreign nutrient soil marketing development cases,it provides important experience and inspiration for FJ’s nutrient soil product marketing strategy.FJ companies should pay more attention to four aspects,regulate industry behavior,build well-known brands,change management models,and create diversification Marketing channels.Based on the analysis of the three major theoretical foundations and FJ’s nutritional product marketing data,this article clarifies that the target market of FJ’s nutritional soil products should be positioned as "nutritive and efficient",to create high-quality,green product brands,and to establish a healthy and high-end corporate image.FJ’s marketing strategy for nutritious soil products needs to be implemented: promoting the improvement of its own product quality,formulating strict green production standards,shaping the brand of green ecological nutrition soil products,innovating green packaging of nutritious soil products,comprehensively using different pricing methods,Create“Internet + characteristic nutrition and local products” channels,make full use of various fairs for direct sales,and establish targeted green product promotion strategies.At the same time,in order to ensure the implementation of the company’s specific marketing strategy,FJ will strengthen the construction of a green brand culture,establish a marketing talent team,do a good job of marketing human and financial protection,meet the diverse needs of consumers’ green consumption,and actively seek government department policies and financial support.In order to promote marketing strategies that are in line with marketing concepts and green concepts,truly achieve green marketing of nutritious soil products.