Study On The Promotion Of Ecotourism Competitiveness Of Huangshui National Forest Park

Huangshui National Forest Park is the core tourist area of Chongqing Shizhu Tujia Autonomous County.It is an area rich in tourism resources and an extremely fragile ecological environment.It also has a large number of ethnic minorities inhabited by Tujia and Miao nationalities.After more than 20 years of construction and development,Huangshui National Forest Park has made great achievement.However,as a whole,the development of Huangshui National Forest Park is also facing a huge crisis.Excessive development of ecological resources,the growth and growth of similar tourist destinations in the surrounding areas and other issues have seriously affected the ecological,Economic and social effects.The objective is to improve the core competitiveness of Huangshui National Forest Park’s eco-tourism,and to provide practical suggestions for scenic area planners and managers.Through field surveys,interviews with park staff,local residents,tourists,etc.,summarized the development status of eco-tourism in Huangshui National Forest Park in the emergence stage: first,relying on resource advantages,the main tourism products began to take shape;More and continue to increase;Third,the overall tourism environment has been optimized to a certain extent.It also points out the main problems of eco-tourism in Huangshui National Forest Park: first,the inadequate comprehensive use of emerging Internet technologies;second,the single type of landscape development;third,fewer ecotourism models;fourth,the pressure of competition in the same industry;The infrastructure is weak.An analysis of the basic situation of tourists in Huangshui National Forest Park shows that there is not much difference in gender ratio;most tourists are-years old;white-collar workers(/ general occupations),civil servants(/ institutions),freelancers(/ self-employed / private enterprises)The proportion of tourists in the province is relatively large.Descriptive analysis of the tourist characteristics of the Huangshui National Forest Park shows that: most of the tourists travel with multiple people;most of the travelers choose to travel on their own;most of the tourists travel longer days;most of the in-depth and leisure travel Summer vacation;most tourists have a tourism budget of about,yuan.Descriptive analysis of the characteristics of repeated tourists in Huangshui National Forest Park shows: age,occupation,place of residence,number of travellers,number of days of travel,travel preferences,the total tourism budget of this attraction has significant effects on whether to repeat the tour,and has significant satisfaction with tourists influences.Taking Huangshui National Forest Park as an example,the factor analysis method is used to explore the main factors of eco-tourism competitiveness of Huangshui National Forest Park.The specific indicators include resource volume,resource quality,tourism resources,brand image of attractions,differences in tourism products,and parks.indicators of management level,visitor satisfaction,solid waste treatment,sewage treatment,water and electricity supply,and development level of communication facilities,can extract public factors for resource endowment,tourism products,scenic area management,traditional infrastructure,modern infrastructure.It mainly puts forward some strategies and Suggestions to improve the competitiveness of ecological tourism in Huangshui National Forest Park,such as actively using new Internet technologies,actively expanding landscape types,improving infrastructure services,carrying out differentiated marketing activities according to tourists’ characteristics,and making efforts to improve the probability and satisfaction of tourists’ repeated trips.