Research On Enterprise’s Institutional Entrepreneurship Strategy

China is in a transitional economy,and large-scale entrepreneurial opportunities are brought about by institutional changes.In this entrepreneurial background,this article explores the current problems in the antibody industry and studies how W Company can seize development opportunities through institutional entrepreneurship strategies.In view of the fact that there is no mature framework for the formulation and implementation of institutional entrepreneurship strategies,the article first reviews the research progress of institutional entrepreneurship and entrepreneurial strategies through literature analysis.Then based on institutional theory,starting with the strategic development of institutional entrepreneurship opportunities,analyzing the influencing factors of legitimacy perception,and proposing a framework for institutional entrepreneurship strategy formulation.Aiming at the shortcomings of the current institutional entrepreneurship strategy formulation factors,implementation and guarantees,the corresponding solutions are proposed based on the industry situation.Finally,through the field survey method,taking W company as a sample,in-depth analysis of the institutional entrepreneurial opportunities and types,the field status,and its own characteristics that it faces,formulate a marketing strategy that matches the legality requirements.The study found that:(1)the process of institutional entrepreneurship is the process of institutional entrepreneurs using institutional entrepreneurship strategies to develop institutional entrepreneurship opportunities and obtain legitimacy;(2)the perception of legitimacy is subject to institutional entrepreneurship opportunities and types of change,field status,institutional entrepreneurship The common influence of the traits of the individual,and the demand for legitimacy has a decisive effect on the choice of entrepreneurial strategy;(3)The key to the formulation and implementation of the institutional entrepreneurship strategy is that the institutional entrepreneurs effectively legalize the combination of entrepreneurial opportunities and field status according to their own traits Sexy knowledge,choose the matching entrepreneurial strategy.The study of the article not only provides a good idea and reference framework for the formulation and implementation of institutional entrepreneurship strategy in theory,but also enriches the content of institutional entrepreneurship and entrepreneurship strategy.It also provides practical practices for enterprises to use institutional entrepreneurship in a transitional economy.Strategically grasping the entrepreneurial opportunities brought by institutional changes and achieving long-term development provides a reference.