Research On Marketing Strategy Of G Trading Company

G trading company was established in 1987,the company operates and trades various chemical products and chemical raw materials in import and export area.Its main products in export area is soda ash.Soda ash as a basic chemical raw material is widely used in the chemical industry,and its price is greatly affected by the macroeconomic environment.At the present stage,the demand for soda ash is further narrowed due to the reduction of the demand for soda ash brought by the state’s macro-control of the real estate market,the continuous improvement of the scale efficiency of chemical enterprises,the production surge,and the higher requirements of the state on the environmental protection efficiency of the chemical industry.The market supply and demand contradiction further escalates,causes the product inventory overstock.In order to effectively relieve the inventory pressure of chemical enterprises and improve the market competitiveness,G trading company actively enters the foreign soda ash market.In this context,this paper will study the export marketing of G trading company and put forward targeted marketing strategies.On the basis of consulting and learning relevant theories of marketing strategy,this paper conducts an in-depth study on the marketing strategy layout of G trading company based on its current production and operation status.Make full use of PEST analysis,STP analysis and 4P analysis to guide the content development and develop a reasonable and feasible marketing strategy.Specifically,from the product,price,channel and promotion Angle respectively.In terms of products,optimize production process and improve product quality;To increase the research and development of new products and optimize product service and packaging design.In terms of price,differentiated pricing strategies are formulated according to the target market,and diversified pricing strategies such as discount pricing and key account pricing are adopted.In terms of channels,the channel strategy is developed from the actual situation of the target market,namely the south Asia,the southeast Asian market and the Japanese market.In terms of promotion,combining traditional promotion and new media promotion,product promotion is realized through advertising.In order to ensure the effectiveness of the implementation of the above contents,we start from the internal of G trading company,and take reasonable safeguard measures to ensure its smooth implementation from the aspects of organization,personnel and information.Through the analysis and research on the chemical product marketing problems and countermeasures of G trading company,I hope to give some feasible Suggestions for the long-term development of its export market.At the same time,I also hope to help more chemical enterprises in the development difficulties,so that they can realize their own problems and shortcomings in marketing,and can combine their own development to develop a reasonable marketing strategy.