Research On Distribution Channel Management Of Polyethylene Products In NX Company

With the rapid development of China’s economy,actively accelerate the transformation of the chemical industry,and gradually to high-tech,low energy consumption,light pollution direction.The rise of the manufacturing industry,driving the rapid development of the chemical industry,the prospects are good.In the next few years,polyethylene industry will enter the stage of industrial integration and development,In 2019,domestic polyethylene continued to expand capacity,market competition intensified.At the beginning of 2020,under the influence of the new pneumonia epidemic situation,the import resources of the port have also accumulated recently.With the increase of nose and ear band related to face mask,many enterprises have changed their mode of production and expanded the production of face mask.Recently,along with the foreign epidemic situation stern situation,the mask nose strip also appears the phenomenon which the demand exceeds the supply.Recently,many related industry manufacturers have changed production to produce machine nose bar.Nx,as a manufacturer of polyethylene products,is facing the current industry environment,full of opportunities and challenges.Due to the obvious advantage of production capacity,and with the implementation of new laws and regulations in recent years,the price advantage of polyethylene is obvious,corresponding to the market demand for polyethylene injection molding materials increased significantly.But at the same time NX is located in the northwest,has certain geographical limitations,high transportation costs,weak supervision of distribution channels,channel intersection,conflict and imperfect incentive policy are the difficult problems for NX’s distribution channel management.Only by strengthening the distribution channel management can NX open up the market situation and get good economic benefits.Based on the above background,this paper analyzes the current situation of distribution channel management of polyethylene products in NX company,summarizes the existing problems and causes,and uses the distribution channel management theory to optimize and improve the existing problems,for the enterprise to open up suitable for market competition distribution channel management mode,the enterprise’s Long-term Development Appraisal Foundation,brings more opportunities.At the same time for the same industry also distribution channel management process to provide reference.