The Study On YP Southern Red Agate Company's Development Strategy

In recent years,China's better business environment has provided the necessary prerequisites for the rapid development of the jewelry industry.The increase in residents' disposable income and the shift in consumer perceptions from "basically satisfying life" to "pursuing high-quality life" have brought the jewelry industry A bright future.However,unfavorable factors such as the turbulent international economic environment and instability in the post-epidemic era coexist,and Chinese jewelry companies are in a period of coexistence of opportunities and challenges.In the unpredictable market environment,how YP Southern red agate Company exerts its own competitive advantages to realize the continuous pursuit of value,and how to develop sustainably and healthily has become the focus of this thesis.Based on the strategic management theory,this thesis combines the internal and external environment of YP Southern red agate Company to conduct a comprehensive analysis,and obtain the development strategy choice of YP Southern red agate Company.The overall formulation steps of YP Southern red agate Company's development strategy are as follows:First,analyze the opportunities and threats of YP Southern red agate Company's development environment through the PEST tool,use the five forces model to analyze the company's industry environment,and analyze the company's internal key factors;Second,use the SWOT matrix to analyze and combine YP Southern red agate Company's advantages and disadvantages,opportunities and challenges;finally,make a strategic choice suitable for the development of YP Southern red agate Company,and put forward the conclusion of YP Southern red agate Company's development strategy as follows:YP Southern red agate Company implements relevant diversified development strategies with the support of consolidating and developing internal core competitiveness.With Southern red Agate as the leading product,by improving the quality of the products,refining the Southern red Agate market,we will continue to strengthen the building of YP Southern red agate brand,consolidate the company's core competitive advantages,and achieving product and market diversification;make full use of the initially formed Internet position,innovate online sales models,and broaden sales channels,Realize the diversification of channels;make full use of the original + private customization method,strengthen the application of talents,use major platforms to promote product promotion while selling,and realize the diversification of services and creativity;deeply explore the connotation and value of YP Southern red agate brand,To enhance the influence and market share of YP Southern red agate brand in the national market.