Research On Packaging Design Of Baoshan "Yunlu" Arabica Coffee

Yunnan Baoshan Arabica coffee is a special product of Baoshan City,Yunnan Province,and it is also a product of China’s National Geographical Indication.It plays an important role in the economic development of Baoshan City.Yunnan Baoshan Arabica coffee has a long history,distinctive features and high quality.However,with the rapid development of the coffee industry,the corresponding packaging design has not been greatly improved.To a certain extent,there is a weak overall design image recognition and relatively low popularity.At present,regionalized packaging design has been paid more and more attention,and Yunnan is a place with typical regional characteristics,with unique regional features and national culture.Therefore,this study takes Baoshan Yunlu Arabica coffee as the key research object.From the perspective of visual communication design,it analyzes its packaging status and the main problems;The characteristics of small coffee;optimize the packaging design strategy from the aspects of packaging design positioning,brand image recognition,packaging design concept,etc.,and integrate the representative Yunnan embroidery culture into the color,graphics,packaging information and other aspects of packaging design.For different packaging methods such as box packaging,can packaging,bottle packaging,bag packaging and coffee culture derivatives,serialized presentations are made,and appropriate forms of expression are selected in terms of material structure,pattern design,etc.,with both visual communication design and commercial design to meet the psychological needs of consumers.Through systematic packaging design strategies and practices,the brand image and popularity of Baoshan Yunlu Arabica coffee will be enhanced,the cultural connotation of Baoshan Arabica coffee will be increased,the coffee culture will be better spread,and the coffee industry will be further developed.