Practical Research On The Series Packaging Design Of "Coffee 0.8"

“Coffee 0.8” has always focused on the sales of freshly ground coffee in the office area,focusing on nature,quality,but lack of business width.Among similar brands,such as Starbucks,Luckin Coffee and other coffee retail stores,and even Happy Lemon,Coco and other hand-made beverage stores have begun to expand their business into bagged brewed coffee.The original brand of “Coffee 0.8” and the sale of cupped coffee have a complete visual image.I also designed the packing ofthem in the undergraduate period.Although the serialized packaging design is not a new thing,it can be used in both domestic and foreign brands.However,it is very suitable for this topic.It can follow the existing visual design elements and concepts of “Coffee 0.8” and distinguish it.In the original business project,a new visual identity was formed.This research will follow the existing visual design elements and concepts of “Coffee 0.8” to design a new package of bags of brewed coffee.While satisfying the basic housing needs,it pays attention to the creativity of packaging design in terms of box type and pattern,and combines the concepts of consumer psychology and visual flow,and finally presents it in several series.