| Fashion information is constantly filling the modern society,women are more inclined to self-personalized expression and satisfaction of dress needs.Windbreaker category style is numerous,and different styles,the parts have a unique style of fashion show,however,how different pattern shows style and corresponding to the consumer’s perceptual cognition,is a key problem for consumer is when the individual choice,how to recommend for consumers to satisfy their psychological needs of clothing design is to solve the problem.Based on the research principles and methods of kansei engineering,the personalized design elements of female style collar are actively explored based on the emotional needs of middle-aged and young women for the style collar design.In this paper,seven types of women’s face and six types of trench coat collar collocation,from the perspective of consumers to carry out a questionnaire,and then get the best collocation of different face types collar;According to the building of perceptual color image space and type of wind collar sample images,through to the female type wind collar with profile of perceptual evaluation questionnaire,thus acquiring female consumers in the choose and buy the perceptual demand when dust coat,further analysis of the data,the mean value analysis,factor analysis and cluster analysis,The difference of style image displayed by different profiles of downwind collar is obtained.This difference will affect consumers’ liking for the matching of style and profile.The three main factors that affect the matching of style and profile are style factor,flexibility factor and liking factor.From the point of view of experts,this paper analyzes eight types of style images and seven design details of feminine style collar.Through the form of expert questionnaire survey,AHP is used to determine the weight order of each index,so as to provide the optimal scheme in personalized recommendation.At the end of the paper,the female style collar personalized recommendation scheme design as the foothold,based on the built female style collar perceptual knowledge system as the framework,designed a convenient female style collar personalized recommendation scheme. |