Research On The Development Of Diversified Strategy Of JN Petroleum Blasting Equipment Company

In recent years,due to the unpredictable situation at home and abroad,and the continued downturn in oil prices and the impact of the new crown pneumonia epidemic,it has caused a serious impact on the oil industry.The situation of oversupply of oil will exist for a long time,and the oil will be further improved.The era is coming quickly.In the face of the international petroleum situation,JN Petroleum Blasting Equipment Co.,Ltd.actively deployed diversified industries to seek opportunities to realize energy transformation.However,many contradictions and problems were exposed during the development of the company's diversified strategy,and it did not give play to the advantages and synergy of the diversified strategy effect.This article will take JN Petroleum Blasting Equipment Company as the research object,conduct an in-depth study of the company's current diversified industries from the perspective of diversification strategy,find out the company's current problems,and propose corresponding solutions based on the problems,and formulate the company The guarantee measures for diversified development provide reference opinions for the company's future development,transformation and upgrading.Firstly,through an overview of the diversification strategy theory and core competence theory,as well as the research situation of diversification strategy at home and abroad,it provides a theoretical basis for the next step of this thesis.Secondly,it analyzed the status quo of the diversified development of JN Petroleum Blasting Equipment Company,and clarified the specific development situation,core capabilities and corporate resources of the current related diversified businesses.Thirdly,using diversified industry dimension identification and Porter value chain strategy tools to analyze,put forward the current problems of JN Petroleum Blasting Equipment Company,and clarify the company's strategic direction and business development direction.Then,based on the conclusions of the previous analysis,starting from strategic thinking,strategic consensus,strategic decoding,and strategic implementation,the solutions for diversified development are proposed as follows: one is to establish shared value chain activities between business units,and the other is To build a competitive system for diversified strategic development from multiple aspects,the third is to lay out the development of the petroleum industry chain through strategic alliances,the fourth is to continue to focus on the energy industry to develop new energy business,and the fifth is to optimize the organizational structure to serve the diversified strategic development.Finally,the establishment of diversified strategic systems,safety and environmental protection and quality management levels,policy support and corporate culture ensure the smooth implementation of the company's diversified strategic development.This article combines the internal and external environment,core capabilities and resources of JN Petroleum Blasting Equipment Company to study its diversified strategic development.According to the strategic map and value chain,the company selects the business that the company should focus on in the future,and analyzes the diversified business.The shared unit between the proposed solutions optimizes the ideas,designs and safeguard measures,which is more in line with the flexible development of the diversified strategy,provides the direction for the company's future development,and provides reference value for the petroleum companies in the civil explosion industry.