Research On The Development Of Digital Cultural And Creative Products Of Yunnan Tie Dyeing Based On AR Technology

Nowadays,the popularity of cultural and creative industries in China is rising,and cultural and creative products are loved by young people with high cultural added value.Through on-the-spot investigation,it is found that tie dyeing products on the market are still faced with insufficient market awareness,Tie dye products are the same,with serious homogenization and the problem of the aging of inheritors.Therefore,based on the needs of the audience after the questionnaire survey,it is proposed that the design of non heritage cultural and creative products should highlight the appeal of story,region,function and interaction.At the same time,the search and investigation of Yunnan tie dye intangible cultural heritage project is carried out,in order to integrate Yunnan tie dye intangible cultural heritage culture and new cultural innovation Better combination of product design.In the practical creation,the combination of tie dye culture and cultural and creative design is explored to provide a platform for the combination of the three with AR mode.Through cultural and creative design,intangible culture can be spread to the masses,so that more people can understand Yunnan tie dye culture.This design and creation will take Yunnan tie dyeing traditional technology as the object,analyze the content and form of traditional technology suitable for digital protection means,explore the digital experience mode of traditional process based on AR technology,and design and develop related products.The design creation mainly consists of five parts;in the introduction part,the research establishment of the topic is analyzed,and the purpose,significance,ideas and structure of the research are described respectively.The first chapter introduces the concept,technical characteristics,development process,technical principle and equipment information of augmented reality technology,and discusses the technology and process of tie dyeing of cultural and creative products in Yunnan,so that readers can have a systematic understanding of the development of augmented reality technology and tie dyeing process and production process.In the second chapter,the industrial status of tie dye products and the design characteristics of tie dye products,as well as the application of AR technology in tie dye product design demand analysis are investigated and analyzed.At the same time,the successful cases of AR technology products are analyzed,and the design framework structure is proposed,so as to better combine Yunnan tie dye intangible cultural heritage culture and new cultural and creative product design.In the third chapter,through the research and analysis of the early products,extract design elements,develop the new cultural and creative design of tie dye,combine with the product design of tie dye,develop the interactive experience design of AR,and finally carry out the user experience and function test.The fourth chapter summarizes the application of AR technology in tie dye products,and expounds the value and significance.