Research On The Application Of Yughur Clothing Patterns In The Design Of Cultural And Creative Brands

The costumes of the Yughur nationality are gradually formed during the long ethnic migration and national integration.The costume patterns contain the essence of the artistic creation of the Yughur people for thousands of years,and reflect the multicultural and multiple perspectives aesthetic concepts of the entire nation.Some of these patterns are stunning,some are simple and lovely,some are to convey a certain folk cultural values,and some are just purely as a symbol of belief.The topic starts with the investigation and analysis of the Yughur costume patterns,and uses the field investigation method to investigate and study the subject matter content and artistic characteristics of the Yughur costume patterns,and in-depth exploration of the symbolic meaning and cultural connotation of the Yughur costume patterns,and analyzes the Yughur costume The status quo of pattern design,and find out the dilemma in the inheritance of clothing patterns.On the basis of cultural creative industry and brand theory,put forward the design principles of Yughur clothing pattern cultural and creative brand and products,design a complete set of Yughur cultural and creative brand visual image,and derive a series of cultural and creative products,packaging design,UI Mobile interface design,etc.,while conveying the national spirit and artistic and cultural value of the Yughur nationality,it also uses a diversified way to show the public the independent charm of the Yughur nationality.