Research On The Marketing Strategy Of No.7 Branch Company.Qinhuangdao Port Co.,Ltd.

In recent years,the shortage of coal oversupply is still very large.In addition to the continuous construction of surrounding ports,the competitive environment faced by coal ports has become more intense.The business model of coal port companies has been affected.It is urgent to strengthen the emphasis on marketing and use effective marketing.Strategies to consolidate and expand market share.This paper takes the universally representative Qinhuangdao Port Seven Company as the research object,analyzes the external environment through the external environment and Porter’s five forces model,and believes that it faces the dual threats of energy structure transformation and intra-industry competition,but it relies on high-quality geographic location and Preferential policies occupy an advantageous position.Through internal environment analysis,problems such as insufficient personnel structure and unclear market positioning were found.The existing marketing methods have not formed a system and cannot adapt to the current environment and need to be optimized.This article starts with the problems found in the environmental analysis,combined with the company’s corporate goal of building a first-class port service provider,and uses STP market analysis to re-division and select the market.Combining with market demand and energy development trends,using 4Cs marketing theory to put forward marketing strategy suggestions in four aspects: service,cost,convenience,and communication,and put forward how to transform marketing concepts,improve service levels,data value mining,and promote intelligent production.Improve measures to achieve differentiated services at the port and promote its transformation into an integrated port transportation solution provider.This article also proposes six safeguard measures in terms of organization,system,personnel,environmental protection,technology,and resource integration based on the established marketing strategy to ensure the effective implementation of the marketing strategy.