Research On The Marketing Strategy Of Nanping Futou Natural Gas Company

At present,the global economy is in rapid development,and the three pillars of natural gas,oil and coal have developed into a major factor supporting human development and survival.China's natural gas reserves are 4 billion cubic meters,and natural gas consumption accounts for 2.5% of all energy.It is still relatively backward compared with developed countries.With the advancement of the development of a well-off society and national rejuvenation in the 13 th Five-Year Development Period,the role of natural gas in the energy revolution has become more prominent,opportunities and challenges coexist,and the natural gas industry has been stimulated by national reform policies.Some obvious changes.Nanping Futou Natural Gas Company's business scope includes investment in construction and operation of natural gas vehicle filling stations,industrial gasification stations,urban gate stations,town gas,ship filling,LNG cold utilization and other natural gas utilization projects and natural gas sales.Under the current situation,the development of Nanping Futou Natural Gas Company faces unprecedented opportunities and challenges.At the same time,the company is constantly facing the impact of external companies in the operation process of Nanping City.It is urgent to conduct research on the company's Nanping market strategy and promote the company's development.This paper takes Nanping Futou Natural Gas Company as the research object,analyzes the marketing activities of Nanping Futou Natural Gas Company in Nanping City,and combines the macro environment of the development of natural gas industry and the internal resource capacity of the company to analyze Nanping Futou Natural Gas Company in detail.The SWOT analysis matrix is ??derived.Through the SWOT analysis of Nanping Futou Natural Gas Company,Nanping Futou Natural Gas Company has a large development space.It can adopt SO development strategies and adopt an offensive marketing strategy to expand its products and markets.In the next 2-3 years,the company will achieve product influence,market share and profitability.In 2021-2025,a standardized,institutionalized and standardized management system will be established,and the management model and management culture of the service sector will be precipitated.To achieve economies of scale.Then,using STP analysis,the target market of Nanping Futou Natural Gas Company was selected to formulate a marketing strategy suitable for theenterprise.In order to meet the realization of the company's marketing strategy objectives,a market price strategy and a market channel strategy were formulated.Through the implementation of the above strategies,Gradually increase the sales volume and competitiveness of Nanping Futou Natural Gas Company.In order to ensure the stable implementation of the marketing strategy,the corresponding safeguard measures for Nanping Futou Natural Gas Company in adjusting the organizational structure,strengthening the information construction and human resources protection were formulated.