Research On The Development Strategy Of PI Oil Trading Company

With China's economic development entering the new normal and the supply mode of social products entering the stage of supply side reform,it is necessary and inevitable for energy enterprises to carry out the transformation of development strategy with the times.On the basis of consulting relevant materials with the help of literature analysis method,this paper introduces case analysis method and takes PI oil trading company as an example to discuss the implementation status,environment,internal and external advantages and disadvantages of its development strategy.Then,with the help of SWOT matrix and QSPM matrix,and with the support of field research method,the best development strategy is determined.The research contents of this paper are summarized as follows: analysis of the development strategic environment of PI oil trading company,selection of development transformation strategy of PI oil trading company,and design of safeguard measures for the implementation of transformation strategy of PI oil trading company.Through the research of this paper,we can know: first,from the analysis of the current situation,although the oil trade volume of PI oil trading company continues to grow,but the growth rate is obviously slowing down and there is a negative growth trend.If the enterprise continues to rely on a single oil trading business,its future development has greater security risks and operational uncertainty.Secondly,PI oil company's current strategic disadvantages are: the content of its current development strategy lags behind the requirements of the times,its traditional advantages are gradually lost,and its excessive reliance on cheap raw materials and labor costs.Thirdly,according to the environmental analysis,the current macro environment,the industrial competition environment and the internal environment of the enterprise have promoted the development strategy optimization of PI oil company as a whole,and the negative effects brought by the existing disadvantages and threats are within the scope of the company's response ability.Fourth,in the three major alternative development strategy transformation plans,the overall strategic plan of oil and gas development scored 2.85 points,higher than the other two programs.Therefore,the overall strategy of oil and gas should be optimized in the selection of development strategy transformation of PI oil trading company.That is to use its own advantages and external opportunities to promote the development of oil trade business and natural gas trade business at the same time,so as to continuously improve the share and sales volume of PI oil trading company in the domestic energy market and create greater value for shareholders.Fifthly,the implementation measures of PI Petroleum Company's overall strategy of oil and gas development include: market competition strategy,R & D strategy,brand strategy and internal financial strategy.Finally,in order to ensure the smooth implementation of the overall strategy of oil and gas development of PI oil company,this paper designs the guarantee system from the aspects of organization guarantee,management system guarantee,technology and talent guarantee of strategic management informatization.