Design Of Food And Beverage Supplies In Chenzhou 80 Food Plaza Based On Semiotics

Under the background of economic globalization,cultural and creative industry is an important way to enhance the comprehensive strength of the country,so the country attaches great importance to and supports cultural and creative industry.As one of the first batch of historical and cultural cities in Hunan Province,Chenzhou has a profound cultural heritage,rich and colorful history and unique geographical location.However,Chenzhou's cultural resources have not been fully utilized and there is a lack of products with regional cultural characteristics.Based on this background,this paper takes semiotics as the theoretical basis to explore the symbol classification of Chenzhou's 1980s culture,and in the process of research,it analyzes the theories and typical cases in related fields,summarizes the methods of Chenzhou's 1980s cultural symbols applied in the design of catering supplies,so as to guide the design practice of catering supplies in Chenzhou's 80 food plaza.The article is divided into four chapters.In the first chapter,based on a large number of reading literature,the author discusses the related research review at home and abroad,defines the source,significance and purpose of the topic,and draws the overall research framework of the article.In the second chapter,semiotics theory and several basic concepts are explained,and the relevant cases of cultural symbols applied in design are analyzed.The third chapter is the design method of Chenzhou 80 Food Plaza based on semiotics.The design method is mainly divided into three aspects:modeling,use value and symbolic meaning.The fourth chapter based on the semiotics of Chenzhou 80 Food Plaza food supplies design practice,mainly introduces the basic situation of the project and food supplies design scheme,describes the design principles and design methods put forward in the early stage how to apply and design practice,put forward design ideas and draw design scheme.The fifth chapter is the conclusion,based on the above analysis and research,summarizes the shortcomings of the paper and design scheme,and contributes to the development of cultural industry.