Explore The Application And Innovation Of Chinese Elements In The China Cool Fashion

Entering the 21 st century,the Internet has made all traditional industries,including clothing,suffer a huge impact.In this context,the market is expanding rapidly.This phenomenon indicates that consumers' consumption behavior and consumption concept have changed--that is,consumers are not only limited to meet the basic needs of life,but also seek to meet the spiritual and cultural needs of life.However,The China cool fashion clothing is not only a fashion trend,but also a carrier to export culture to consumers.This kind of cultural output is bound to become the mainstream fashion design in the future.This paper takes the China cool fashion clothing as the research object and Chinese elements as the main design elements.This paper analyzes the essence,characteristics,development and present situation of the China cool clothing,and forecasts the future development of guochao clothing.Through the exploration of Chinese aesthetics and traditional art,as well as the induction of modern popular aesthetics and fu new techniques,the design methods of the China Cool fashion clothing are summarized.Using the methods of fashion design,graphic design and semiotics,this paper studies the ways of cultural expression and output in clothing.This paper explores the relationship between cultural elements and costume design,and designs the China cool fashion design that combines Chinese cultural elements with modern aesthetics.