Research On Carpenter Tan’s Enterprise Value Creation Under The Assest-Light Operation Model

The deepening of economic globalization has brought China into the "high-speed track" of economic development.The development of the information revolution has created unprecedented development opportunities for enterprises,but it has also made the competition between enterprises increasingly fierce.With increasing competition,the current competition among enterprises has transformed from pure product market share to competition between business models.Appropriate business model application can improve business performance and enhance the company’s value creation ability.The "asset model" came into being and attracted a lot of attention from the academic and practical circles with its unique advantages.How to make better use of the asset-light operation model,locate the "high-end" link of the industrial chain,and capture the high profits of the "smile curve" at both ends,and realize the value creation of enterprises has become the focus of theoretical and practical research.Tan Carpenter Group,as a leader in the high-end wooden comb segment of the home retail industry,has been highly respected by the public for its excellent performance,down-to-earth style and high sense of social responsibility.This article takes Carpenter Tan as the research object,combines a variety of research methods,and analyzes the financial characteristics of the Group in the process of applying the asset-light operation model based on the asset-light operation and the theory related to value creation.From the perspective of profit growth points and profit measures,profit barriers,and profit gains discussed the elements of the Group’s asset-light operating model.On this basis,it specifically analyzes how Carpenter Tan’s asset-light operating model drives the creation of corporate value through the business path and financial path.The study found that Carpenter Tan closely linked the high value-added links of the industry chain and continuously made breakthroughs in innovation in product research and development.Diversified marketing contributed to the promotion of the company’s popularity.Reasonable operating costs were controlled,and abundant cash reserves It is to build a solid barrier for the smooth operation of the enterprise.However,Carpenter Tan’s asset-light operating model also has some shortcomings.Inefficient inventory management,insufficient cash utilization,single product structure,and invalid franchise management all have a certain impact on the company’s value creation.In order to improve the company’s ability to create value and realize the health and sustainable development of the company,with the goal of enhancing the value of the company,the company’s goals have been refined from the financial dimension,customer dimension,internal process dimension and learning and growth dimension.Constructed a specific optimization path for enterprise value creation based on value chain.Through in-depth discussion and analysis of the value creation of Carpenter Tan ’s light asset model,in theory,it is expected that the theoretical community will pay attention to the light asset operation model,and promote further discussion and research on the light asset operation model;For example,to provide experience and reference for peer companies in the exploration stage using the asset-light operation model to promote the healthy development of the industry.