Research On The Spread Of Hydrangea Culture In Jingxi From The Perspective Of Semiotics

Hydrangea is not only the cultural symbol of Zhuang ethnic group,but also the unique tourist handicraft of Guangxi.It appears in the ethnic cultural field of vision of Guangxi in various symbolic forms.In Jingxi,Hydrangea breeds its unique cultural connotation in its unique natural geographical and cultural environment,showing the most representative Hydrangea culture in Guangxi.How to apply the elements of ethnic culture to modern design,not only in line with the current aesthetic needs of people,but also without losing the connotation of traditional culture,how to spread the excellent ethnic traditional culture in the contemporary social background,is the topic people are concerned about.This paper uses interview,literature analysis,qualitative analysis and other research methods.At the same time,it uses the concepts of "signifier" and "signified" in Saussure’s Semiotics Theory to understand and analyze Jingxi Hydrangea culture.That is to say,taking the "signifier system" of Hydrangea figure and the "signified system" of Zhuang culture as the main research objects,it puts Jingxi Hydrangea cultural symbols into a new context,respectively It shows the material form and spiritual connotation of the hydrangea cultural symbols of the Zhuang ethnic group in Jingxi,discusses the different forms of the hydrangea cultural symbols in Jingxi and their aesthetic value,and analyzes the symbolic significance behind the hydrangea.In the communication mode of Hydrangea culture,from the early oral communication to the present all media era,the scope of communication is wider and the degree of attention is higher.With the arrival of the new technology revolution,the media has developed from the traditional paper media to the new media with more forms.With these means,people can carry forward the hydrangea culture more quickly and widely.In the continuous development of Hydrangea culture,Hydrangea culture has experienced the field replacement from private family to public society,the industrialization development from the countryside to the city,the function change from the emotional object to the handicraft,and finally the spirit of Hydrangea culture has been transmitted to all parts of the world.Through the investigation and study of the hydrangea culture in Jingxi,the paper finds that there are many problems in its communication process,that is,when the hydrangea culture in Jingxi is separated from the "original" context and enters the modern context,many new factors have an impact on the hydrangea culture symbols in Jingxi,which makes the development of its Hydrangea culture in a dilemma.Therefore,it is necessary to reconstruct the symbol of Hydrangea culture in Jingxi.The relevant departments should not only link up the relationship between traditional culture and modern culture,promote the development of Hydrangea culture industry,but also formulate relevant policies to implement the development and protection mechanism.At the same time,the training of Hydrangea artists and inheritors should not be ignored.Only in this way can Hydrangea culture be developed,go out of the boudoir,go to the market,truly make Hydrangea become the ethnic symbol of Zhuang people,and make Hydrangea culture become the representative of Zhuang culture.