Research On The First And Late Action Mechanism Of Entrepreneurial Decision-making From The Perspective Of Window Of Opportunity

Under the background of "mass entrepreneurship and innovation",innovation and entrepreneurship is the only way to promote economic development in the era of knowledge economy.In order to promote the enthusiasm and participation of innovation and entrepreneurship activities in China,governments and industry organizations at all levels,from the central government to the local level,have formulated and promulgated a large number of policies and systems to promote the development and growth of entrepreneurship economy and create a good development conditions,while creating a good development condition and social atmosphere for the development of entrepreneurial activities.However,the start-up enterprises are still faced with low success rate,poor quality of life,lack of growth ability and other practical difficulties.There are huge growth pressure,competition risk and survival crisis in both the first start-up enterprises as the pioneer of industry reform and market development,and the second start-up enterprises that find the right time to enter the market in the industry competition.At present,the academic community has generally recognized the importance of entrepreneurial decision-making,but the decision-making on the entry time and mode of entrepreneurial enterprises still needs further systematic analysis.Based on the improved Stackelberg Nash Cournot game,this thesis constructs the first and later decision models of start-ups from the perspective of technology opportunity window,institutional opportunity window and demand opportunity window,and then analyzes the impact of opportunity window variables on the first and later competitive advantage based on the output and profit equilibrium solutions.In this thesis,z-Tree is used to design a virtual production competition experiment,which is similar to the real market entrepreneurial first move and later move order competition.80 college students from school of management and school of entrepreneurship are recruited to participate in the experiment,and the data collected from the experiment is analyzed by rank sum test model.The main conclusions of this thesis are as follows: from the perspective of technology opportunity window,the change of technology gap between first mover and later mover has a significant impact on the output and profit of first mover and later mover,and has a significant impact on the market advantage gap.From the perspective of institutional opportunity window,the change of institutional cost has a significant impact on the profit of first mover and later mover start-ups,and has a greater impact on the market advantage gap.From the perspective of demand opportunity window,the investment of demand development and the expectation of successful development of demand opportunity window have a significant impact on the output and profit margin of later start-ups,and have a significant impact on the market advantage gap.Based on the Stackelberg Nash Cournot model and behavioral experimental data,this thesis designs the mechanism of technological innovationstrategy selection from the enterprise level,the mechanism of policy system management and control guidance from the government level,and the mechanism of market demand development cooperation from the industry level.The research results can provide theoretical basis and decisionmaking reference for start-ups to choose market entry opportunity rationally and participate in competition orderly.