Research On Development Strategy Of Surveying And Mapping Geographic Information Industry Based On Niche Theory:A Case Study Of Hebei Province

Big data technology,remote sensing technology and Internet technology give birth to the emergence of geographic information industry.Geographic information technology is constantly applied to various fields of production and life.From the government,enterprises to families and individuals,they are the demanders of geographic information products.In this context,countries are speeding up the layout of geographic information industry,and China has issued various policies to promote the development of geographic information industry.Hebei Province is a traditional heavy industry province in China.Restricted by the environmental carrying capacity,it needs to speed up the transformation of economic structure.As a high-tech industry,geographic information industry is listed as a key strategic industry in Hebei Province.Hebei Province has not only advantages and opportunities,but also disadvantages and threats in the development of geographic information industry.The development of geographic information industry can not only directly increase the economic output value,bring about the convenience of production and life,but also has a strong penetration capacity and is closely related to the development of all walks of life.How to make a scientific and sustainable development strategy of geographic information industry is related to the overall situation of industrial development and economic structure transformation.The first part of this paper is the introduction,starting from the research status of geographic information industry to find the starting point.The second part is the basic concept and theoretical basis of geographic information industry.Combing the core concepts of Surveying and mapping,geographic information,geographic information technology,geographic information industry and the basic theoretical basis of innovation theory and strategic theory and method.The third part is the peripheral environment and development status of geographic information industry in Hebei Province.From the total output value,employees and other aspects,this paper explains the current situation of the development of geographic information industry in Hebei Province.The fourth part is swot-ahp analysis of the development of geographic information industry in Hebei Province.Hebei Province has the policy advantages and location advantages of geographic information industry development,but also has the disadvantages of small scale,lack of talents,weak core competitiveness and weak industrial foundation.The development of geographic information industry in Hebei Province has opportunities in technology foundation,market demand and aspects,and challenges in market competition,industrial risk and market norms.Take the SWOT elements as the elements of AHP,obtain the analysis data through questionnaire survey and expert interview,get the comprehensive score of each index,establish SWOT matrix and find the focus point.It is concluded that Hebei Province should adopt the win-win strategy.The fifth part is the countermeasures and suggestions for the development of geographic information industry in Hebei Province.Hebei Province should make full use of national and regional policies,strengthen the transformation of high-tech achievements in geographic information,overcome disadvantages,cultivate market subjects,expand the scale of enterprises,implement the integration of production,learning and research,cultivate talents in urgent need,and build core competitiveness by virtue of the Transformation Opportunity of Beijing Tianjin wing.