Research On Information Sharing Decision Of Joint Distribution Alliance Enterprises Based On Evolutionary Game

With the strong support of relevant policies,China's e-commerce industry has developed rapidly.At the same time,people's demand for distribution is also increasing,and the requirements are getting higher.It is difficult for logistics enterprises to take their own steps in a highly competitive market.Therefore,to enhance their competitiveness,many enterprises re-integrate logistics resources by establishing the joint distribution alliance.Although the establishment of a joint distribution alliance is of great significance to logistics enterprises,most similar cooperation ends in failure.The smooth flow of information between enterprises becomes a key factor for the success of the joint distribution alliance in the context of rapid development of Internet technology and global informatization.Moreover,the information sharing behavior of logistics enterprises in the process of cooperation is a constantly changing dynamic process due to the influence of many factors.Therefore,this paper studies the information sharing decision-making problem of logistics enterprises in the joint distribution alliance based on the evolutionary game theory.First,in order to solve the decision-making problem of information sharing of logistics enterprises in the joint distribution alliance,the applicability of evolutionary game theory in the research of information sharing decision-making problem of logistics enterprises is analyzed,and the evolutionary game of information sharing between two and three logistics enterprises is compared.On this basis,a solution framework for logistics enterprise information sharing decision-making under evolutionary game is built.Secondly,taking the two logistics enterprises in the joint distribution alliance as the main body of study,combining the factors that affect the information sharing decisionmaking,the two logistics enterprises' information sharing evolution game model is established to analyze the evolutionary stable strategies of the two logistics enterprises' information sharing.The python software is used to verify the model and results in the end.Then,taking the three logistics enterprises in the joint distribution alliance as the main body of study,combining the factors that affect the information sharing decisionmaking,the three logistics enterprises' information sharing evolution game model is established to analyze the evolutionary stable strategies of the three logistics enterprises' information sharing.In order to further study the evolution process,three logistics enterprises information sharing system dynamics model is established.The evolutionary stable strategies of the three logistics enterprises are obtained by using the system dynamics software Vensim PLE to simulate the evolution process.Finally,based on the evolution simulation model of information sharing of enterprises in the joint distribution alliance,the sensitivity analysis of influencing factors is carried out.On this basis,we provide relevant strategies of the management of information sharing of logistics enterprises for the joint distribution alliance.