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The flowing materiality of crystal: A global commodity chain of fengshui objects from Brazil, China to Taiwan

Posted on:2015-01-29Degree:Ph.DType:Thesis
University:University of PittsburghCandidate:Sung, Shih HsiangFull Text:PDF
GTID:2479390020951884Subject:Cultural anthropology
Abstract/Summary:
After the 1990s, one type of fengshui object became extremely popular in Taiwan: crystals. A diversity of crystal products, including crystal points, crystal balls, and amethyst geodes, became hot commodities and earned their fengshui meanings. However, these fengshui objects did not exist in Taiwan before the 1990s, and they are all from Latin America, Africa, India or other foreign sources.;Inspired by Appadurai's "the social life of things" (1986) and Kopytoff's "the biography of things (1986)". This thesis will reveal the cultural and historical meaning of the Taiwanese crystal fengshui objects embedded in a network of global commodity chains. First, the decline of Taiwan's jewelry processing industry led the businessmen to turn to invest in China and search for potentially beneficial minerals from the globe. For example, the buyers purchased crystal materials in Brazil, processed them in China, and sold them in Taiwan. At the same time, this global commodity chain turned Taiwan's role from jewelry processing factories to jewelry consumption. Second, it indicates the modernization of Taiwan's society. Modern scientific education has drawn scientific conceptions into Taiwanese folk cosmology. This challenges the traditional concept of qi and force Taiwanese fengshui consultants to reinterpret the core concept of their professional knowledge and absorb crystals into their materials.;In summary, the crystal fengshui commodities not only indicate globalization's impacts on Taiwanese folk beliefs, they also embody the adapting process of "glocalization".
Keywords/Search Tags:Crystal, Fengshui, Taiwan, Global commodity, China
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