| This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans. |
