Integrated Marketing Communication Applied Research Of S Communication Company

As information technology continues to develop, the domestic telecommunications market is expanding with its competition increasing. With the domestic telecommunications market environment changing, the telecommunications companies which play a major role in China' s information industry must rapidly upgrade themselves to meet the requirements of the continual development of the telecommunications industry. Therefore, adjust the marketing strategy and communicate with customers effectively is of great significance to better meet the communications needs of consumers, enhance the competitiveness of enterprises and promote the healthy development of the telecommunications industry.This paper put forwards a IMC mode aim at telecommunication companies through analysis S company marketing communications environment, the IMC theory and relevant factors. The IMC mode centering on brand management, basing on IMC theory and Telecommunication Company' s situation, reconstructed its business processes, organization, management and information systems, and constructed a corresponding support system. Moreover, management, marketing management and services marketing are through this mode, which reflect market -oriented values of them.IMC introduced in S company is to promote its marketing communications, from emphasize transaction to customer relationship development. This model takes full account of the industry, service and internal resources characteristics to make it more relevant and practical. The services marketing in China' s telecommunications, although get some awareness about the IMC, but overall speaking, the China state-owned telecommunications does not have a mature IMC system to support the Brand, and the brand management system is to be improved. Only these areas greatly improved do the China' s telecommunications enhance the competition strength gradually with international first-class telecommunications enterprises .