| The goal of this thesis project, 'In the Groove' is to tell the story of why vinyl records, a music format written off as a casualty to the digital age is experiencing a cultural resurgence. In the last several years vinyl records have been the only musical format to record positive sales growth.;For many musicians today, pressing their music to vinyl records yields the greatest return on investment. However, vinyl remains a niche market, supported by a devoted fan base. This film focuses on a group of artists and vinyl enthusiasts as they navigate this new marketplace. |
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