The Bookmd.com. web site is a complete electronic commerce model, which makes it possible for patients to make appointments with doctors or dentists on the internet. According to marketing research and analysis, such business is not only doable, but has great potential for the future. The key advantages supporting the theory and the business proposal are discussed in this thesis. A professional web design interface and database functionality which enable this business model to be marketable and user friendly are presented. The complete sales, marketing, technical, and financial plans are given to show the feasibility of this online business. The result of the project evaluation is also reported. |