| his study attempted to measure the potential response of consumers to the identified use of Bovine Somatotrophin (BST), a hormone which stimulates milk production in dairy cows. Contingent behaviour methodology was used to examine the trade-offs consumers might be willing to make between BST use and the fat content, price and freshness of milk.;The data for the study were obtained through a mail survey of milk consumers. A multinomial logit model of consumers' milk choices was developed, and welfare impacts resulting from the use of BST were estimated.;The results show that the welfare of consumers may be decreased by the identified use of BST. Welfare losses to a representative consumer ranged from... |
