| Within the study of diffusion of innovations, the demonstration is considered an important means of speeding the rate of diffusion. However, the details of the demonstration, specifically the process of implementing a demonstration, has not been studied in great detail. Therefore this study takes the case of Ecoparque, a wastewater reclamation and reuse project in Tijuana, Mexico, to examine the process of implementation of an innovative technology in a demonstration project.;Using a qualitative analysis of open-ended, semi-structured interviews and written documents, this study documented the implementation history and examined the barriers and facilitative factors that affected the implementation of Ecoparque. The barriers included political and financial issues as well as an overall resistance to change. The facilitative factors included political connections, individual motivation, and the flexibility to change throughout the entire process. Overall, the process of implementing Ecoparque followed a model of adaptation between the innovation and innovation environment which appeared to facilitate its success despite numerous barriers and setbacks. |
