A study of social media practices and trends in the field of investor relations

Posted on:2012-04-29

Degree:M.A

Type:Thesis

University:University of Southern California

Candidate:Qin, Wei

Full Text:PDF

GTID:2459390008990820

Subject:Speech communication

Abstract/Summary:

This thesis will offer investor relations officers and financial communication professionals a view of the trends in corporate disclosure and the suitability of social media for the practice of investor relations. It defines investor relations in today's communication environment and reviews basic policy regarding online information disclosure. The thesis' analysis focuses on the IR activities that are the most suitable for new media adoption. It concludes with suggestions on how corporations and IR practitioners can embrace online media to communicate with investors.

Keywords/Search Tags:

Investor relations, Communication, Social media

Related items

1	Applied Research On Listed Companies In China Investor Relations Management (irm) To Communicate
2	Research On Investor Relations Management Of Shanxi Fenwine Company
3	Investor relations: A national study of the profession
4	The Research On Capital Market Effectiveness Of New Media Investor Relationship Management Platform
5	Research On The Management Of Investor Relations In
6	Social Media Perspective:Research On Public Relations Of Knowledge-based Enterprises
7	A Study On The Application Of Social Media In The Public Relations Marketing Activities Of Corporate
8	Research On Enterprise Brand Communication Based On Social Media
9	Research On Enterprise Brand Communication Based On Social Media
10	A Study On The Communication Strategy Between Enterprises And Consumers In The Social Media