The role of public relations practitioners in the creation and implementation of corporate social responsibility codes

This study examined the role of public relations practitioners in the creation and implementation of corporate social responsibility codes. What issues and/or stakeholder groups, organizations considered relevant enough to include in their codes of corporate social responsibility also were scrutinized. The study also investigated the use of annual social responsibility reports as a tool of informing internal and external publics about organizational social responsibility activities. The data for this study were generated using an Internet survey. Subjects were members of the Public Relations Society of America.